DigiMarketing: The Essential Guide to New Media and Digital Marketing
March 29th, 2010
- ISBN13: 9780470822319
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“We are all DigiMarketers now” – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf. –Miles Young, Chairman, Ogilvy & Mather Asia Pacific
The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportuni… More >>
DigiMarketing: The Essential Guide to New Media and Digital Marketing
Filed under: Internet Marketing Videos | Tags: DigiMarketing, Digital, Essential, Guide, Marketing, Media
March 29th, 2010 09:16:52
John J. Cobb Jr.
March 29, 2010
Very informative. I recomend this to anyone interested in the future of marketing.
Also check out Marketing With Meaning by Bob Gilbreath. Search MWM4ME for a free chapter!
Rating: 5 / 5
Christopher Redshaw
March 29, 2010
As a recent college grad, I thank God that this book was recommended to me. You can really separate yourself from the crowd and change your career path. This book is a guide that gives you real examples and will show you how to make a digital plan that works.
Again, I think that this is a detailed guide that will give you ideas that will work.
I recommend this to anyone looking to stand out in marketing. Honestly, superb.
Can I also recommend http://getshifted.tv/ for great free digital tips for the modern marketer.
Rating: 5 / 5
Piyapote Pisalyaput
March 29, 2010
Excelent book. Authors seems to realy understand the subject well and have put them into an easy to understand book.
Highly recommended for anyone who is in the field, and wanting to understand a lot more about the subject.
Rating: 5 / 5
Jacques Jarman
March 29, 2010
This book provides an excellent overview of the emerging trends in the digital marketing age. It’s a must read for marketing professionals looking to capitalize on advances in technologies. The authors did a great job explaining the marketing relevance of a myriad of new digital technologies without getting into all the technical details.
I hope the authors continue to update this publication as the industry is moving at warp speed. One area I’d like to see discussed in more detail is the role of Mashups in Digimarketing.
I found the discussion of consumer mashups both interesting and informative but how about enterprise mashups that mashup data from sources other than publicly available web sources? A good description of the difference between consumer and enterprise mashups can be found at: [...]
Rating: 5 / 5
Oscar Fabra
March 29, 2010
This book is amazing. It is very informative and well written. The best about it is the way it explains the whole marketing landscape and future trends. As somebody said “We are all digimarketers now, or we should be”. It is simple THE guide for New Media and Digital Marketing; it is what its title says. I have read a few book about marketing, but this one outperforms all of them by a long shot.
The only “wrong” (or perhaps good) thing I see is that it doesn’t appeals to emotions as “Word of Mouth Marketing” or others. It is more like a text book, but very well summarized. So you’ll enjoy it more if you have at least very good marketing fundamentals, but if you don’t, you will still enjoy it.
I recommend this book to anyone searching information about Digital Marketing and New Media. It is simply a MUST-HAVE. You will never regret it. BUY IT now!
Rating: 5 / 5