• ISBN13: 9780470547816
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the … More >>

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

• ISBN13: 9780470822319
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“We are all DigiMarketers now” – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf. –Miles Young, Chairman, Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportuni… More >>

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Hey I want to dive into the internet marketing field. I know about blogs and what they are? But i dont know how to write good ones to get recognized. I mean what should i start blogging about? I mean should i stick to a particular area of interest or diversify myself. And also i need some few other tips about increasing my web presence. I know you people will be answering me for the the same reason. Please guide me to some valuable resource

Internet Marketing Expert Jim Edwards teaches you the best way to create a big email list to sell your products online by creating a “mini-course” (either via email or with video / audio) How to condition people to expect and anticipate your messages (eagerly waiting by their email inbox for your next message to arrive) How to weed out people who aren’t going to be good customers anyway. Why multi-media (video and audio) helpe you create a hyper-responsive list of subscribers!

Product Description
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specif… More >>

101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site